Well Fruited

Well Fruited uses innovative manufacturing processes to turn whole fruit into drinks without losing any nutrition or generating any pulp waste, driving positive outcomes for both people and planet.

🍉 Mission: Well Fruited exists to change the way the world consumes fruit, for the benefit of human and planetary health

🥝 Product: We use new manufacturing processes to create a “juice" with all the nutrition of a whole piece of fruit. 50% less calories & sugar, and 2x fibre of juices and smoothies.

🍊Sustainability: We use 100% of the edible fruit, so we don’t contribute to the 3.3m tonnes of fruit pulp waste from juice & smoothie production

🍒 Market: £4.5bn UK fruit drink market is only seeing growth from so-called “healthier” segments as consumers demand better-for-you options

🫐 Team: Founding Team has 7 years of grocery retail experience & 6 years of international media & brand expertise

🍇 Traction: MVP sold 2,500 units with an average 4.9* review score and over 7 million social media video views (more than all competitors in the space combined)

🍋 Raise: We're currently raising a £250k pre-seed round, enabling a move into a first-of-its-kind production facility and supporting our launch into retail.

Currently raising funds via Envestors.

Food & Beverage