Academy of Magic and Science

The Academy of Magic and Science is designing and delivering creative learning experiences through lecture shows, corporate workshops, conference public engagements, media formats and interactive exhibitions. We innovate science outreach by using magic as the springboard for scientific applications from chemistry and electronics to physiology and psychology. We are focused on engaging the audience in a tour of continuous education to discover the scientific principles behind illusions, perceptions and biases. This switch between the ‘WOW’ excitement that magic creates with the ‘AHA’ realisation of the science principles, encourages participants to question what they see and empowers them to unlock their creative potential and analytical thinking.