Stroli Limited
Stroli: The humble shopping trolley remastered and made from recycled material.
The shopping trolley, often associated with grannies, is a category overlooked and ripe for change. The market is dominated by generic, cheap and poorly made products, lacking in any flare or charm; With one notable exception, Rolser, but they are expensive and do not focus on Eco.
In short, there is no go-to brand.
This is where Ströli comes in. We have a unique approach, positioning, tone of voice, and green credentials. We have developed and brought our first range to market and have demonstrated a level of traction.
We will become the de facto shopping trolley brand, by initially tapping into the 1.2m Google searches for per year in the UK for shopping trollies. We will then into the wider Shopping Bag sector and make inroads into Europe.
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